Popov by Jackal AI Message Popov
The intelligence layer on top of your CRM

Turn CRM context into personalized action at scale.

Popov adds multichannel and goal intelligence to your CRM — so every person gets the right message, channel, timing, and next step.

See goal intelligence Message Popov
Your CRM stays the source of truth. Popov turns it into personalized action.
Intelligence stack
Context → decisions → outcomes
Block 01
CRM context
The relationship history your team already has.
Customer, prospect, or candidate
Stage, notes, and history
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Block 02
Channel intelligence
Popov chooses where and how to continue each conversation.
Email, calls, WhatsApp, SMS
One memory across channels
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Block 03
Goal intelligence
Company-level goals executed at the individual level — without workflows.
Runs for days, not steps
Calls, follows up, and stops when done
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End result
Personalization at scale
Each person gets a unique path toward the same business outcome — the right channel, message, timing, follow-up, and stopping point.
CRM context → personalized outcomes
Section 01 · Goals, not workflows

Set the company goal. Popov personalizes every path.

Example: find and interview the best Product Manager candidates. Popov runs for multiple days, makes real phone calls, follows up across channels, and stops when the hiring goal is achieved — not when a sequence ends.

Recruiting goal in motion
One goal → personalized candidate paths
The goal
Find and interview the best Product Manager candidates.
Popov runs the company goal at the individual candidate level: outreach, real phone screens, follow-ups, handoffs, and completion — without a rigid workflow.
✓Every candidate gets a personalized path toward the same hiring goal.
✓Popov can email, call, interview, follow up, and escalate when needed.
✓It keeps running until the goal is achieved, not until a sequence expires.
Candidate A
Sarah Kim
Inquiring
Email
Asked about the role scope and team structure.
Candidate B
Daniel Ortiz
Interviewing
Voice
Screening call with Popov completed. Notes saved.
Candidate C
Priya Shah
Booked
Calendar
Interview booked with hiring manager.
Candidate D
Alex Brown
Follow-up
WhatsApp
Sent interview summary and next steps.
Candidate E
Nina Patel
Review
CRM
Profile flagged for recruiter review.
Candidate F
Omar Lee
Escalated
Recruiter
High-fit candidate handed off to human recruiter.
Section 02 · One memory across channels

Every channel continues the same conversation.

For B2B selling, Popov can introduce the product by email, handle questions on a call, and follow up on WhatsApp with full context.

Email
Day 1
Personal note referencing the prospect’s business and pain points.
“Open to a short call next week?”
Call
Day 2
“Can this help our B2B sales team qualify faster?”
“Yes — here’s how it fits your workflow.”
WhatsApp
Day 2
Sent summary, proposal notes, and agreed next steps.
“Got it. Let’s review internally.”
Unified prospect memory
Apex Lending
Email → Call → WhatsApp
Prospect wants a B2B workflow solution for their sales team.
Main objection was rollout effort and internal adoption.
Preferred the follow-up summary on WhatsApp.
Next step is proposal review with the buying team.
Section 03 · Onboarding in minutes

Teach Popov your business in one chat.

Share your website, product, audience, goals, and tone. Popov builds the context it needs before it starts acting.

Fast setup
From website to first goal, fast.
A few messages give Popov the product, audience, tone, and guardrails.
Here’s our website: acmeprocure.com
We sell procurement software to mid-market finance teams.
Main goal: book demos with controllers and procurement leads.
Got it. I’ve mapped your product, audience, and messaging.
I’ll keep the tone consultative, concise, and not pushy.
Ready to run your first goal across email, calls, and WhatsApp.
Website, product context, goals, tone, and guardrails — all learned upfront.
HubSpot integration
Keep HubSpot as your system of record.
Connect HubSpot in no time. Use the customers, stages, and lists you already manage there to define goals for Popov. Popov works those goals across the right channels, achieves the outcome for each customer, and reports the result back into your CRM — so your team keeps managing everything where it already works.
✓Start from existing HubSpot customers, lists, stages, and owners.
✓Let Popov achieve the goal across email, calls, WhatsApp, and SMS.
✓See achieved outcomes reported back where your team already works.
Section 04 · Talk to Popov

Ask Popov what he can do for your company.

Email or message Popov with your website, product, and one goal. The demo starts the same way the product works: by talking to Popov.

Option 01
Email Popov
Send your website, product, and first goal. Popov will show how he would approach it.
Email Popov
Option 02
Message Popov
Message Popov directly and learn what he can do for your business.
Message Popov